About AF Gear
Built for Real Families. Priced Fairly.
AF GEAR was created for one simple reason:
Sport should be accessible to everyone.
Across Ireland, families are feeling the rising cost of basic sportswear. Jerseys, training tops and half-zips were starting to feel like a luxury — and we didn't think that was right.
So we built AF GEAR.
High-quality sportswear
Fair, honest pricing
No inflated brand tax
Built to last
Grassroots First
Sport begins at grassroots level — in schoolyards, parish pitches and local clubs.
That's where confidence grows.
That's where friendships form.
That's where pride begins.
AF GEAR is designed for those moments — for the Saturday mornings, the midweek sessions, and the families who make it all happen.
Community
At the heart of everything we do
Giving Back with AF GEAR 💚
At AF GEAR, community isn't just part of what we do — it's at the heart of who we are.
Mullinahone GAA
Astro Turf Pitch Project
More Than A Jersey
Two years ago, we created the Mullinahone Christmas Jersey with one simple goal: to give something meaningful back. Every single cent of profit from those jerseys was donated to Mullinahone GAA to help with the development of the new Astro Turf Pitch.
Knowing that those funds would help create a space where children could train, grow, and make memories for years to come meant more than any sale ever could.
Coming Together In Hope
We also had the honour of designing two very special jerseys for Sophie Quirke during her illness. What started as a design became something much bigger — a community coming together in hope and support.
Every euro of profit from those jerseys went directly to Sophie and her family to help ease the burden of treatment costs.
“The strength, generosity, and compassion shown by everyone who supported that campaign will never be forgotten.”
Sophie's Support Squad
Standing With Families
These moments remind us why we started AF GEAR in the first place.
It's never just about sport. It's never just about jerseys.
It's about standing with your club. Standing with your neighbours. And standing with families when they need it most.
Alan & Mollie
Founders of AF GEAR
A Personal Mission
Hi, my name is Alan, owner of AF GEAR along with my daughter Mollie. I setup this business to help the normal Irish family to be able to afford sportswear.
Crazy markups have put families under added pressure to kit their kids out in their favourite gear and I think it's very unfair. My aim is to keep prices low while still offering top quality sportswear that is both comfortable and durable.
My daughter Mollie has shown a keen interest in the business and has helped design various products which are attractive to the younger generation.
“Thanks for visiting our website and helping us grow our little business even more.”
Alan & Mollie
AF GEAR Family
Our Promise
AF GEAR isn't about hype.
It's about heart.
And we're only getting started.